About Us

NOA Living was founded by Sam and Fida Nehme. Originally from Beirut and trained in the United States as an architect, Fida is profoundly interested in patterns and ornament as cultural signifiers. With her refined sense of color and abiding fascination with natural structures at every scale, Fida is NOA Living’s original creative force. As the heir to an enterprise of world-wide traders for three generations, Sam established NOA Living as a successful business and global brand. Sam’s specialty is strategic planning and international trade. After exhibiting internationally as an artist and teaching over two decades as a professor at the Rhode Island School of Design, Eva Sutton joined NOA Living in 2018 to complete the team. Eva’s current focus at NOA Living is on conceptual design, materials innovation and sustainability. Fida and Eva collaborate on all creative design and product development as partners in the company. Sam serves as NOA Living’s CEO and Director of Business Development.